With their large marketing budget, large companies naturally have a great advantage when it comes to using new social networks for their company.
But I believe that even small businesses can make great use of social networks like Instagram if they keep a few things in mind.
In this post, we’re looking specifically at Instagram . What do small businesses have to consider in order to be successful? Here you will find some very good tips with which you can develop Instagram into an important marketing channel. Of course, there are Instagram marketing agencies, such as the LMG Media – micro influencer marketing agency that can do all the heavy lifting for your company as well.
The numbers from Instagram are really impressive: 400 million active users, including an estimated 4 million from Germany. Most users are under 24 years old and often spend a lot of time on the social network.
2 chances to interact with users on Instagram
Start a conversation
To start a conversation, it is not enough to just post nice pictures on Instagram. Use the text or comment area to ask a question or incorporate a call-to-action (more on this below).
Many users will certainly accept this offer and will be happy to get involved.
If you are looking for posts by other Instagrammers, you can draw other users’ attention to you by asking questions or sharing ideas and tips.
With an @ you can also draw the attention of other users to the conversation and link them. If you get involved intensively in discussions, you will automatically gain new followers.
Join a conversation
If you find a conversation on Instagram where you think you can contribute, grab the opportunity right away.
Try to score points with interesting backgrounds, practical tips or a funny comment in such conversations. The main thing is that your post attracts attention with good content, then you will certainly gain one or two followers.
It is worth following other companies and users in order to become aware of interesting conversations to which you can contribute.
6 rules for your content strategy on Instagram
- Your photos need to be sharp, professional, and clear.
- Every photo has to add value to your followers.
- Don’t post irrelevant pictures!
- Your posts should share a tip, tell a story, give an idea, reinforce a thought, or celebrate a company milestone.
- Be authentic! The images should be of high quality, but at the same time must provide the followers with an authentic picture of the company.
- Vary your posts. Never post the same thing over and over again. If you really can’t think of anything, you can introduce a specific day on which, for example, older pictures are posted. These are usually marked with the hashtag #throwback.
You can use hashtags to find followers and interact with them. But you can also use hashtags to find potential customers and advertising partners.
Hashtags are also great for running promotions.
Tag other Instagram users with @
You can easily tag other Instagram users on Instagram with an @. You just write the @ in front of the name of the Instagram user, e.g. @username.
If you tag a user with an @, they will receive a notification, regardless of whether you are following them or they are following you.