Link building is one of the most important services offered by SEO experts from all over the world. The number of incoming links to the website has a direct impact on its ranking. This is because search engine algorithms prioritize pages that have a lot of incoming links as it symbolizes credibility. There are many ethical ways of increasing the number of links. The ethical approach takes times to show results, but there are a few unethical approaches that can bring overnight results. Unfortunately, certain consultants resorted to this approach which made Google sit up and take notice. The Google Penguin update was implemented to penalize websites that had links coming in from suspicious sources.
If your website is one of the many that had been penalized when this update came into effect, you need to hire the services of a best SEO company to combat it and restore the ranking of your website. Gaining the lost visibility and credibility can be a cumbersome task, but the SEO experts can help you achieve it, especially in local SEO. The first step that the best local SEO company will take is to assess all the incoming links to your websites and individual pages. Links that are from dubious link farms and other suspicious sites will be deleted. All broken links will also be taken off the site. In addition to the links from external sources, the internal linking structure of the site will also be thoroughly evaluated.
The local SEO specialists will then formulate a new plan to build credible links. They will choose some of the best websites for link exchanges, blog commenting, article submissions and more to ensure the credibility of your website is restored. Though paid links are an option, most SEO experts prefer to rely in high PR sites with huge traffic to build incoming links.