Search Engine Optimization

Search Engine Optimization is one of the most controversial topics on the Internet today. And one of the most misunderstood areas of web site design. And the reason is simple, search engines don’t reveal exactly how they index and rank web pages.

But the only way to get any Search Engine Traffic is to adhere to some basic known facts. The three largest search engines, Google, Yahoo and Bing do give some guidelines on how they value your web page.

The first mistake most beginners make is that they don’t realize that the search engines rank web pages and not web sites. I have several web sites that have a higher ranking web page than the web site front page. So always remember that you are optimizing the web page, not the web site.

The next biggest mistake I often see is that people tend to try and optimize for too many Keywords on any given web page. A keyword or phrase should be the main subject area of any given web page. If you had a web site on automobiles, each web page should have some subject matter related to automobiles like maintenance, performance, or special features.

You don’t want to combine all three examples above on one web page, make a web page for each one, and many times even go deeper and make a web page for subcategories.

And the third mistake often made is that the value of the content to the visitor is not considered. Good content should be relevant to the keyword. That sounds oblivious but many lose site of the basic rule of good content. It has to provide some value to the searcher in relation to the subject matter (keyword or phrase).

As you can see SEO is not simple and if all this sounds confusing it would be best to consult with a professional SEO agency, such as the Responspartner agency, about your website. The best SEO advice I can give any new web site only is to make sure they have valuable content based on their chosen subject matter. You can never go wrong with good relevant content.

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