Google never seems to disappoint its loyal patrons with awesome tools that will help them make the most out of their PPC advertising. One such tool, Google call tracking, is managing to make quite an impact for advertisers.
Google call tracking is tool built in to your existing Adwords account that allows you to put a unique phone number on the ad that is shown to potential customers. If the customer chooses to dial the phone number rather than clicking on the ad, the phone number will redirect to a phone number of your choosing and it will generate a pageview in your Google Analytics account that will indicate that someone had called you from a given keyword and ad. This can be helpful in determining which ads and keywords are driving telephone traffic. The cost for this service is $1 for each phone call made.
As awesome as this service is, there are several downside however. For starters, if the person who calls you places an order with you over the phone, this ecommerce conversion data is lost. Google call tracking only records that a phone call was made for a given source but doesn’t record ecommerce transactions. Another downside is $1 maybe be costly for you and it make more economic sense to have them click on your ad and then simply call from the phone number on your webpage. A third downside to this service is you may not want customers calling you and wasting valuable sales and support agents time before they know more about what you are offering which can be determined from looking through your webpage before calling.
While we agree that Google call tracking is a very cool service that the search giant Google is now offering its Adwords customers, we believe there may be too many limitations with their service that you may want to consider something more robust. Call Gear addresses every limitiation of the Google call tracking service in that it calls are tracked from your webpage, the service is much more affordable and it also records ecommerce conversion data in your existing Google analytics account. Click here to learn more about what Call Gear has to offer.